Signifying Not started as a simple idea. We wanted to make art that people could enjoy in their everyday lives. Now we transform our love for the strange, whimsical, and literary into design-driven limited edition tees and unique, macabre gifts.
Inspired strongly by literature and the curiosities of the everyday world, Signifying Not uses a dark sense of humor and whimsy to create unique items that are beautiful yet macabre. It’s not just a tee, it’s a work of art that can be loved and lived in. Why does fine concept art have to stay on the walls of galleries and museums? We wanted to take those fine art ideas off the walls and into the streets. Signifying Not aims to make works of art that are beautiful but also durable enough to withstand the adventures of your life.
Signifying Not was founded in 2009 by artist/designer Summer Ortiz. The brand first arose from a lack of the kind of clothing and art that we wanted to wear ourselves. From there, it grew- and continues to grow- into something new and different all the time. We are always expanding with new products, new designs, and new directions.
Signifying Not tees are printed on American Apparel. This was an aspect we agreed was very important from the beginning. We wanted to offer our customers a product that is not only of the highest quality, but also one that was produced in a sweatshop-free environment.
Printed in Dallas, Texas.