Shop Local, Buy Local, Eat Local

Join Our Mailing List
Close Panel

Register Your Company

Add your company to our growing directory of Locallectual producers, retailers and eateries. Gain exposure while improving your Google ranking!

Locallectual Directory

Stormy Kromer Mercantile

Stormy Kromer Mercantile Stormy Kromer Mercantile
1238 Wall Street
Ironwood MI 49938
Purchase URL
This e-mail address is being protected from spambots. You need JavaScript enabled to view it Website
Hotline: (888) 455-2253

The History Behind the Legend of Stormy Kromer

George "Stormy" Kromer was a real guy - a semi-pro baseball player and railroad engineer. Not the kind of guy you'd expect to start a clothing company, in other words, but one who happened to create a cap that became known for long-comfort and the ability to stay snug, even in the fiercest winds.

This final feature, in fact, is the reason he made his famous headgear in the first place, but we'll get to that in a bit.

Mr. Kromer, known as "Stormy" to the folks who knew his temper, was born in 1876 in Kaukauna, Wisconsin. He grew up with baseball and would eventually play on nearly 30 semi-pro teams throughout the Midwest. He might have continued to play that field, too, but he met Ida, and before Ida's father would allow her hand in marriage, our ballplayer needed to find real work.

That meant the Chicago & Northwestern Railroad and long, cold trips across the plains. Stormy was an engineer, and to see where he was headed, he had to stick his head out the window - into the wind. Mother Nature stole his cap more than once, and as the story goes, he set out to get her back.

In 1903, he asked Ida (now his wife and an excellent seamstress) to modify an old baseball cap to help keep it on in windy weather. The all-cloth cap with the soft, canvas visor was a departure from the traditional fedoras of the day, but it was more comfortable and because of its six-panel fit, it stayed put.

Soon other railroad workers wanted one of Stormy Kromer's caps for themselves, and when Ida could no longer keep up with demand, they hired a few employees and the business was born.

A lot of things have changed since those first few caps - new colors, new fabrics, new styles - but we haven't changed the way we make 'em. They're hand-stitched right here in the good old U-S-of-A, and they're still made to fit better than anything you've had next to your noggin. Stormy Kromer caps are true to the original, and that means you get all the comfort and function that made them famous.

Wear one, and you'll know what we mean.

Stormy Kromer Today

In 2001, Bob Jacquart (CEO of Jacquart Fabric Products, in Ironwood, Michigan) got wind that the Kromer Cap Company in Milwaukee, Wisconsin, was about to discontinue production of its legendary Blizzard Cap.

Bob had a mind to make a call to Milwaukee and see if he couldn’t make those quirky wool caps a part of his sewing factory.  A month later, Bob was the proud new owner of the Kromer Blizzard Cap, and Ironwood officially became home to the legend it had always struck a certain sentimental claim to.  You see, folks in Ironwood (and the rest of the U.P.) have been wearing Kromer caps for generations, and it seems this has always been their true home, where the North Wind blows cold and the snow falls harder than almost anywhere else.

When the cap came to Ironwood, Bob made a few subtle changes to the iconic headgear, changing the name from the Kromer Blizzard Cap to the Stormy Kromer Cap, and adding Stormy’s signature and the founding date to the back of every cap.  

Over the next 10 years, Bob invested in Stormy Kromer - particularly through branding and marketing - and today, annual production of the caps is 20 times what it was in 2001.

Bob and his crew have also expanded the product line significantly - adding outerwear, apparel, and a full women’s line in honor of the debt we all owe Ida for creating this winter masterpiece.

Today, Stormy Kromer products are still hand-stitched in the U.S. of A.  It might be cheaper to sew things overseas, but it just wouldn’t feel right. That’s why every piece of Stormy Kromer gear is hand-crafted in America from the finest fabrics on earth. That not only makes for a legendary cap or article of clothing, it means the hundreds of hard-working folks we employ in the heartland get to keep working hard. And if that’s the style of authenticity you’re looking for, well, you just found the perfect fit.

Tours Available: No
Brick & Mortar: No
Map in New Window
Date added: 18.10.2012  
RSS Feeds