Platinum Dirt Apparel
Oakland CA 94601
Platinum Dirt’s mission is to present bold designs that are functional, beautiful, exuding character and history, which inspire and intrigue today’s consumer.
Budding fashion designer Dustin Page, the mastermind behind the Platinum Dirt label as its creator, designer, producer and tailor, and his business partner, Aaron Parrish, will officially launch their line of custom made VIN Jackets in 2010 for both men and women. Sure to take the fashion industry by storm, these one of a kind jackets are handmade out of reclaimed vintage auto upholstery from the genuine leather interiors of old Cadillacs, Lincolns, BMW, Mercedes, Jaguar and more. One car becomes one jacket, a soul of sorts, where once the car is retired from the road forever, it is reincarnated as a VIN Jacket. Each jacket tells its own rich history, exudes its own character, and commands the stage with a VIN plate embedded on the chest.
In what he terms “a moment of clarity”, Dustin looked at the worn yet durable leather seats of his Volvo, and this unique, exclusive product - the VIN Jacket - was conceived. From then on, the jackets have grown into a wearable piece of art that have been successfully introduced into the high fashion and celebrity society with the likes of Jamie Foxx, Jeremy Piven and Adrian Grenier sporting their own one of a kinds.
Despite the jacket's avant-garde appeal, the essence of Platinum Dirt can be summed up into one phrase: Mean and Green. “A Platinum Dirt jacket is a fighter, one who can take a lot of punches and still come out on top looking good” states Aaron, describing what characterizes the Mean that is Platinum Dirt. “The few war wounds visible not only make it hot, but raw; polished, yet tough.” The hood ornament zipper pull, VIN breast plate, and uniquely patterned interior lining add to the jacket’s distinct edge. Reusing leather stripped from vintage cars makes the jackets Green, environmentally friendly, and ensures that our landfills will be that much lighter.
Both environmentally conscious yet still upholding that rough, don't mess with me exterior, VIN jackets are specifically designed for the progressive and fashion forward crowd. Simply put, Dustin sums up the Platinum Dirt line with this philosophy: "I'm not into copycat designs. If everyone is going right, I want to go left. Trends aren't set by those who follow them. I'm not really paying close attention to what others are doing; it's in my peripheral only."
All Platinum Dirt products are made in Oakland, California.
Tours Available: No
Brick & Mortar: No
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|Date added: 16.12.2010|